Challenge

Crafting a new identity for Lost Track

Working primarily in music to picture, Lost Track Productions is a company founded by Tom Player. They are best known for work in Cinematic film trailers and high-end advertising, such as music for The Hobbit, Game of Thrones, Ikea and The Sunday Times ‘Icons’ (“Elaina’s Theme”).

Looking for a timeless logo

I worked closely with Tom to understand his target market and the feel he wanted to communicate through his brand. After many insightful discussions, we created a logo that, 5 years later, is still relevant to this day from a market and aesthetic point of view.

Tom Player

Founder of Lost Track

“After working with dozens of designers  for several weeks, Ylies came through with a design which was clear, intelligent and matched the brief in an innovative way. Very happy with the work.”

https://www.youtube.com/watch?v=KMpR8v7m-LM